Our agency received an order from sunny Spain to develop a logo and corporate identity for the wedding fashion brand. The task is minimalistic style, status, exclusivity.
The most famous and status studios have a hand-written logo. Handwritten style in the logo - directly tells the consumer that the product is made by hand, and accordingly, has the status of "Premium". Such a logo is more "friendly" and "lively" in comparison with logos made with type-setting "grotesque" fonts.
As the study shows, the shape of the logo imitates the signature of the owner of the brand (designer). Under the handwritten name of the brand is often used a descriptor (- deciphering the name, field of activity, or an indication of the territory of origin of the brand).